Vasanth Subramaniam – Division Head of Brandrama and Manager of Digital Content at evam! In this blog he is talking about what makes Brandrama unique :)
At evam, our two key words that we try to make a Mantra on a day to day basis is ‘Imagination. Rigour’. Of course we don’t always succeed at accomplishing both in all of our activities, but a healthy mixture of these is crucial for successful execution of anything really.
People have always innovated and figured out newer and better ways of doing things, but before Social Media, most of these were not widely known. Now, anything innovative done by a team, it is highlighted, talked about, appreciated and ‘viralised’ online. So much so that unless you are offering something new, your product or solution is not seen to be of much value. While Imagination is key, it is also equally important for the team involved to have the rigour to execute the amazing ideas to the best of their abilities. Without proper planning and ownership, even the best ideas fail at every level and scale. So: Imagination. Rigour.
Now, Brainstorming is a crucial activity in Imagination. Even if it is two people sitting down to figure how best to promote and sell a stand-up show in a pub or a team of 10 brainstorming to figure how to best run a multi city festival – more than one mind coming together and generating ideas (irrespective of feasibility) is the starting point of a well laid out plan.
This is the most fun I personally have at work, where your brain is utilised to the fullest. Understanding the requirement, suggesting ideas, hearing other people’s ideas and suggesting tweaks (or shooting them down :P), having your own ideas discussed and evaluated and during all this judging your own ideas as to whether they are unique / interesting / effective enough. At the end of every brainstorming session, everyone involved is so mind f#$%ed (in a good way), that it is so fulfilling.
For a division as niche as Brandrama, servicing requirements that are so unique and diverse, and having the utmost need to be innovative and ‘wow’, effective brainstorming becomes super key. Almost every single ‘off the shelf’ product that we have at Brandrama was born out of similar unique requirements from clients in the past. And the rigour of execution, ensuring high quality delivery, has made them highly sought after and effective solutions.
Here is to many many more Brainstorming sessions at Brandrama ! And of course many many more briefs from prospective clients bringing in the need for it! :)