Vasanth Subramaniam – Division Head of Brandrama and Manager of Digital Content at evam! In this blog he is talking about how the Digital Content works in evam :)
We at evam have rarely done anything because many players in the market are doing it or because there is a tremendous need for it in the market. Performing arts has been our foundation. We feel immense joy seeing a piece of art come to life and a live audience consume and react to it. Which is why, when the digital content boom happened 4 to 5 years back, we were consciously staying away from it, deciding to get into it when the timing was right, when we find the same joy.
About a year back, a few of our stand-up artists were close to wrapping up their first specials and their first cycle of content. All this content would rarely be seen again by audiences. We had video-graphed most of this content for documentation purposes and had built up a bank of content which needed to reach as many more audiences as possible.
This is when we started releasing small stand-up clips for promotional use. As we started releasing these, the response we got for them was tremendous. There were people from all over the world, who were loving all this digital content and were eager to share it with their friends. There is definitely a sense of pride in discovering a wonderful piece of art! Most importantly, for the artist, it is so precious to be able to reach newer and wider audiences.
The flip side is, the digital market is a constantly hungry market. Unless you have a steady stream of content flowing, audiences will move to more prolific creators. Thankfully, with a growing repertory of artists, we were ready.
Over the past 6 months, we have put out a Video eVery Vednesday. Putting out videos every week is no easy task. Elaborate systems and timelines had to be put in place to ensure we did not miss out on this promise. We have also just released our very first full 80 minute stand-up special, #PokeME by Karthik Kumar, on HeroTalkies, reaching a pure NRI audience. It has already gotten a great response so far with over 5000 audiences from around the world watching it in the past 5 days. It is all set to release shortly on YouTube as well. And this is only the first of over 8 other full specials we hope to release this year across platforms.
It is going to be a very interesting year for us, especially with our DigiE(evam) plans!