ReInvent the Wheel please #UniquePath #YouAreYourDream #Entrepreneurship #Art

KK 10
Find your USP! This is oft repeated – find your Unique Selling Proposition… find out what is Unique about what you do / make and then Sell the heck out of it… this will differentiate you, and also make you more memorable amongst the several also rans. This one is easy to figure…

But what if what you choose to do is so UNIQUE that veritably the reason why its so Unique is because no one else thought it worth doing…?!

In that case what you are doing is going to face Stiff resistance, even stiffer non co-operation, sullen nods of disapproval and “friendly” warnings, and generally people wildly indicating to you that you are driving in the wrong lane…

#Evam went into the Entrepreneurship of Theatre in 2003; We hired our first full time Arts Manager in 2005; We managed a National Theatre festival in 2005; We did a National tour of a play in 2009; We started a Theatre based Corporate Training entity in 2010; We took a play to the Edinburgh Fringe in 2013; We ventured into Standup Comedy without knowing even that its is Standup Comedy or what is Standup Comedy, in 2009; We did out first tour of the USA in 2014; we have now hired our own Actor rep in 2016 #EvamLab – and basically we still exist, like the Tiger and the White Elephant… is there still a White Elephant? Last few Tigers surely! Evam is going strong… touch wood and grease paint!

Now these were all projects / ventures for which there was no precedent… no reason to get into doing any of this except the notion that this will be New – secondary that it was New to the world, but primarily that it was New to Us…!
New to YOU is New enough!

Its like inventing a Wheel – and there goes the saying ‘Don’t Reinvent the Wheel!’ – i say ‘Invent it again! Coz the new thing won’t be a Wheel… its be a journey of learning… a unique curve of learning… one that, whether you succeed or lose, will put you into a vantage point to share notes with the Inventors of the Wheel themselves!’ – Now That is an Elite Club! Not just a bunch of Wheel users…

All best Artists are Self taught – and then later on learn the Art / Skill from someone else from Skills upgrading… thats the best form of Learning!

Unless you have invented it for yourself you’ll never get the whole picture… you will not fully understand what it is to fail or succeed…

When there is a Unique journey ahead of you – it could be…

Unique because no one else thought of doing it… then this one is Gold! It makes you an Inventor! This is also Rare- coz at some level there is nothing left to be invented!

Unique because no one else thinks its worth doing – then go do it if you feel convinced despite the warnings… this was #Evam – we felt convinced that there was Gold at the end of the murky Rainbow… so much so that we knew how to invent Gold, by the time we reached the end of the Rainbow!

Unique because its NEW to you… then its worth doing still… do it yourself and fail plenty- before asking someone else ‘How do i do this? Any Google videos? Any tips? Any Tutorials?’ – those are all learning hacks… they will make you learn, but you’ll always be a hacker!


About EVAM

Founded in 2003 by Sunil Vishnu K. and Karthik Kumar, ‘evam’ today is a profitable young thriving arts organization making people believe in the power of the Arts.
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