11 editions of the Hindu Theatre Festival have gone by where evam has managed it from end-to-end. I have been part of / managed the festival for the past 4 years. As we start gearing up with prep work for the festival in Aug-Sept in Chennai, Bangalore and Hyderabad, my mind went through the process of analysing what gives us most joy in doing a project like this? What keeps the same set of people excited enough to run this year on year?
To me, the answer, among other things, is working together as a team.
I know, I know. You are thinking, ‘Hey every project in every company is delivered by a team. What’s so special or different in this?’
Well, first of all it’s a really huge team that comes together to pull this off. Close to a hundred people on behalf of evam come together on this. And even if one of these 100 miss out on anything or don’t do their part with ownership and care, it could lead to some really glaring problems / issues.
Secondly, the wide array of portfolios we handle in the project and the sheer scale of it all. All these in multiple cities.
Promotions – Postering across the cities, pamphleting, on-ground activations, e-mailers, college activations, corporate connects.
Production – Sets, props, costumes, back-stage work, transport logistics
Hospitality – Taking care of the travelling teams all the way from pick up at the airport to drop back for their return journey.
Ticketing – Handling tickets, cash handling, managing seating.
In-venue Management – Complete decor, branding, crowd management, show day flow.
Finally, handling close to 10000 audience across the cities. Making sure each and every one of them has a warm and smooth experience watching some of the best theatre productions.
Months of hard work and planning, coming to fruition, and actually getting to see it all pan out, is an un-matched feeling.
Looking forward to it :)
– Vasanth Subramaniam