Vasanth Subramaniam – art manager and the Branch Head of evam, Bangalore. He also dabbles in lighting design and execution, sound execution and writing short plays.
We are all selling something to someone every day of our lives. Be it a restaurant recommendation, a movie suggestion, a song request, etc. However, somehow at work, for most of my friends, it becomes something else entirely. The feeling that ‘it is work’ takes over and the fun of sales, which is essentially convincing someone of something you believe in, is never really felt.
Also, it is crucial to note that sales or marketing people are not the only ones doing ‘sales’. Be it pitching a code to your manager, selling yourself for a promotion to your superior officer, convincing your team mates of an idea of yours for a project, etc. are all ‘sales’ :)
I am currently in a Business Development role at evam. So I really want to share something that I have learned crucial to a successful sale.
It’s definitely how passionately you feel about what you are selling, be it a product or an idea. Just think about it. When you are convincing your friend or a stranger to check out your favourite movie or a book, it is how passionately you love it that really translates to the other person. The energy and conviction with which you talk about it ends up convincing the person. I feel the same thing translates to a professional sales process.
So I would say, only try and sell something when you are passionate and convinced about it yourself. It will automatically translate into words and body language and will up the chances of success. And this is something you can’t really fake :) Also do accept the fact that sales is something that you do every day both at and off work, so it’s really not that daunting.
That feeling of making a sale, and hence monies, for your company is quite exhilarating. Enjoy that high and have fun :)