Monthly Archives: October 2008

Dear Friend,

Its been 5 years and quite a journey thus far -
turning tables on challenges,
making each step count, small or big,
making sure that numbers keep showing up
because most often people believe figures more than feelings,
If i cant tell you it matters, i probably have to show you!
 
We dont believe we do Theatre – we are serious about creating Happiness -
for ourselves, for you,
and constantly reminding you, almost naggingly,
You are your Dream!
 
We have been nominated, amongst 30 others from all around India,
as MTV Pepsi Youth Icons and we feel very proud and humbled to
be here – if you thought we made (make) a difference, Vote for us – its
just one SMS :-)
 
Do vote for us to be Pepsi-MTV Youth Icons by sending Icon<space>EE to 56882Cheers
 
Sunill Evam Karthik
Evam Entertainment

We have successfully turned 5, to celebrate in true evam fashion, 200 young, vibrant friends of evam froze for two minutes at the Chennai  Citi Centre, holding the crowds of shoppers in surprise.

…a lot!

It’s high energy time at evam. We have been nominated for TATA NEN’s hottest startups contest and for MTv Youth Icon award.

Here’s a chance for you to play cheerleader and help us bag these titles..

TATA NEN Hottest Startups- you can vote for us by sending HOT<space>554 to 56767 or you can log onto hotteststartups.in and vote.

Click here to vote online for TATA NEN Hottest Startups

 

We have been short listed to be one of the Pepsi-MTV Youth Icons 2008.

http://www.mtvyouthicon.in.com/video.php?id=105

Check out evam for MTV Youth Icon at

http://www.mtvyouthicon.in.com/nominee.php?id=46396

Also do vote for us to be Pepsi-MTV Youth Icons by sending Icon<space>EE to 56882

Thanks in advance for your support!

Team Evam

GIVE is a forum where thoughts are shared – Thoughts of Leadership, Wisdom, Information {of all kinds – from Overdependance of Blue Film Business on the lead personality and repercussions of their ageing on box office TO Why Saravana is a stronger Brand than its imitators ;-) TO the right perspective to finding a Good Mate!} & SHARING with your group the same.

We will have 2 Guests (per month) who GIVE us their time and energy and share with us their experiences – and the other 2 sessions will be inter-Knowledge sharing!

GIVE takes place each week at evam office on saturday mornings.

————————————————————————————-

Minutes if this week’s GIVE_

Once upon a time, a king asked his soldiers to go out and find the happiest man in his kingdom. Some of them found a beggar asleep under the stars. The beggar claimed to be the happiest man in the kingdom. They bought him to the king. The king asked him, “You do not have a stitch on your back to call your own. How can you be the happiest man?” The man replied, “That is the reason I am the happiest man, your majesty.”

Moral of the story (aside from the fact that soldiers are not too bright): The simple life is the happy life.

This little story was among the little vignettes of life and pieces of advice that Michael Muthu or Mike cast our way this Saturday at Give. One of the young, earnest directors of Evam bestowed the title of ‘master craftsman of theatre’ on him at the beginning of the session. Mike graciously returned the compliment calling our earnest director an ‘intelligent actor’ (ha ha ha..no we’re not laughing).

All things seem to sit lightly on our craftsman’s shoulders. He has done:

  • Event Management  - He warmly recalled the launch of Wills Classic Ultra Milds in the city – with 3,000 drunken people in one giant party. “Once I didn’t sleep for five days because of a product launch across five cities. Then there was this burst of smoke and a giant bar of soap emerged from it. And I thought, Is this what I want to do?”
  • Theatre (lots of it) – He performed Lochinvar in class six and remembers being directed by his father in high school. In college, he entered the Loyola Theatre Society. “I never studied after that,” he said. The first production of the Boardwalkers in December 1990 was Jesus Christ Superstar – with 70 actors and 40 dancers. They hated the Madras Players at the time, condescending snobs then, condescending snobs now. No, he didn’t say that actually. The Boardwalkers have performed at the IIT OAT and drawn 5000-strong crowds for 3 shows.

He started doing set design in Loyola and has designed sets for 65 plays. “Set design is just common sense.  I read the script a hundred times. You need to work your design and play every scene through it. Then you need to look at things like costs, fluidity and noise.” “Lighting is used to create mood. You are painting a mood with lights instead of brush strokes.”

  • Film – He made a film featuring several theatre people in the city that is still lying inside his desk, since he was not thrilled with the offers he got for it. He had acted in Manoj Night Shyamalan’s first film. Shyamalan is apparently a really ’sweet guy’, though the film about returning to roots ‘really sucked’. Now, he wants to direct a film. Hopefully, a deal with Reliance will come through in January. “I want to win an Oscar.” He is working on a film about a cult of Kali worship set in 1823.
  • And a lot more cool stuff – Also he has a 13-year old Bullet and he drove to Rohtang Pass in 9 days and drove through the Chambal valley in the dead of night. And near the Pass he saw two people sailing the winds like two birds.

Is there anything left on his wish list? I want to fly. I am going to Yelagiri when I have done it all.

How have you changed? I have become more responsible. See, I was here at eleven – on time.

What has kept you going? I can’t do anything else.  I have tried working in an office. The less you have, the happier you are.

That was Michael Muthu. I really tried to keep this simple, but the man defies the effort.

Quick CV:

“With no formal training, Michael has been in theatre for many years, starting with Dipankar
Mukherjee after his Class XII, at the Loyola Theatre Society during his first two years of college, and in 1991 as founder of Boardwalkers. His acclaimed productions include Oh God, Biloxi Blues, The Hairy Ape, Sleuth, The Pied Piper of Hamlin, Jesus Christ Superstar, so on and so forth.”

What he does for a living: Runs Boardwalkers, which makes money through event management, plays , set design and execution.
What he does for kicks: Keeps the Chennai theater scene alive with lively plays. Stages audacious musicals on shoe string budgets. Directs offbeat films. Acts in anything that excites him. Loves working with children and directs the LTS production every year.
What he has postponed forever: Avoided Bollywood, Hollywood & Kollywood.
What he won’t do: Pitch for roles or market himself.
Trivia : Michael Muthu was selected by Manoj Night Shyamalan to act in his first movie, ‘Praying With Anger’. He’s listed in IMDB as Mike Muthu.

Evam has worked with Mike on many productions – Set designing for Odd couple, Barefoot in the Park, Chapter Two & Evam Indrajit, Director for Hamlet, Biloxi Blues & Oh God.

 

Evam is the baby of a dream. A vision held, envisaged and nourished in the minds of two young MICA students.

 

Sunil Vishnu K from Bhopal and Karthik Kumar from Chennai met in the campus of MICA during 1998-99. Sankalp, MICA’s theatre group, was virtually dead but the duo took over and pumped life into it. What started as a part-time, fun time-killer during college soon took over their lives. The shows they did on campus were a huge hit and they realized they had found their calling. And unlike most of their fellow students they weren’t looking for a respectable degree and a posh job. They were bonded by a passion.

Breaking usual college norms, they did a thesis together on ‘Feasibility of an entertainment company which has theatre as its core product.’ But they weren’t ready to let it be just something on paper. They decided to put it in action.

But hard-core realities caught up with them after graduation. Sunil went to work with Elephant Design and Karthik landed a job with Real Image. But they never lost sight of their vision.

After 2 years, both of them saved up money and started ‘evam entertainment’. An entertainment company with the prime aim of making people happy… Getting them high and stamping the evam spirit into their hearts.

 

One of evam’s most significant strides in the theatre society is dismissing the illusion that a profitable and sponsor-filled theatre group cannot exist in today’s entertainment arena. What started in 2003 as a one lakh company has now grown into a flourishing 1.5 crores entertainment sector with six full-time employees. Evam does over 50-odd public shows per year. It has over 10000 audiences spread over 3 cities. Apart from this, evam also manages theatre festivals. Evam prides itself on being an effective marketing

communications medium, entertainment being the language, to further the objectives of the brands it partners. Some of the brands who have partnered evam are – Standard Chartered Bank, TCS, HSBC, Royal Sundaram, Citibank, Mehta Jewellery, Nestle, Motorola, The Times of India, BPL, The Hindu, The Park, Airtel, Zest and Sab Miller.

 

The future looks brighter and better still. ‘Happy Factory’, evam’s corporate workshop which is designed to pepper the happy spirit in people’s lives and make them feel special about themselves, is all set to go big time. And early next year, the nation will wake up to evam’s adaptation of Chetan Bagath’s ‘One Night At The Call Center’. A grand opening is being worked out and the show (hold your breath!) will feature across 14 cities in the span of a month. Evam believes in spreading joy and helping the world around it. And following that, evam will soon be taking over the children’s ward of Cancer Institute.

 

Watch out! The dream just got bigger!